How to Leverage Moment Marketing on Social Media for Your Brand

 


These days, digital marketing is all about reaching your audience and engaging with them. As per digital marketing agency services providers, the platform of marketing is going good alongside the current events, companies can not only stand out from their competitors, they can reach new audiences and amplify their exposure.

Social media advertising services providers have been talking about Moment Marketing as the new hot trend of e-commerce marketing that is being used by companies to develop online relationships with their customers. It grew out of brands’ desire to be more authentic and responsive with their audience on social media. It is done by sharing emotional moments on social platforms, such as Facebook and Twitter. If done right, they can be very powerful in getting the required attention.

So, what is Moment Marketing?

Moment marketing is a real-time marketing strategy that involves companies being proactive and incorporating their products in the latest events and trends to connect offline and online audiences. A few years back, this would have been unheard of, but today it serves as a buzzword for most brands. According to social media marketing consultant moment marketing helps brands remain fresh in the minds of consumers through innovative out-of-the-box thinking. A big part of this has to do with technology, which helps target consumers with timely messages on multiple platforms including television, the Internet, newspapers, radio, Facebook, and social media.

Seize the time

Moment marketing has built a machine learning engine that delivers highly personalized messages based on the user’s intent. With a simple hashtag on Twitter during the 2013 Superbowl, Oreo has become a reality of what is “Real-Time Social Media Marketing”. The recent event of Google Ads being down, gave many companies a chance to leverage movement marketing.

Sales at the center of the campaigns

A well-executed communication strategy helps the company reach its audience. Customers will be more engaged when they know the company's messages are tailored to them. Craft a personalized experience that caters to customer interests or product offerings, so they feel engaged. By creating special promotions around pop-culture moments, relevant news events, or trends that can be used to relate offers back to the selection of products, customers are more likely to engage with ads and purchase items.

Make use of existing memes

Memes are a type of image that is spread around the Internet. They are meant to be funny and usually don't include any information about who created them or where they came from. Today, most people get their entertainment from social media like Facebook, Twitter, or Instagram and memes are one of the best ways to spread information about a product or service. Anyone can make memes or use existing ones on some of the most popular forums or even just with friends via text or instant messaging. Popular memes can get shared thousands of times and people will talk about your brand, which means that it is like free advertising for your product or service.

Engage in friendly banter

Brands are using this technique not only to interact with each other but also to interact with fans of these rivalries. When brands engage with competitors, they can create a triple win situation for themselves.

Wrapping Up

Digital marketing consulting services providers discuss the importance of moment marketing that can help the company reach out to a large number of customers at a low cost. This could help improve brand recall and form a deeper connection with customers over the long term. Moment marketing campaigns create awareness for brands by targeting the force of human emotion via online blogs and social media.

Semtitans is a leading digital marketing company that provides digital solutions to help brands grow their business. It is specialized in Google Ads, FB Ads, SEM, SEO, Web Development, Social Media Marketing and delivered consistent results so far, serving over 1200+ clients across countries like the US, Canada, and Australia. Get a free consultation now by emailing us at info@semtitans.com


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