Staying on top of constantly evolving ad platform algorithms isn't easy. These algorithms update frequently, subtly, and drastically, making it challenging for marketers to know what content will engage users. This guide breaks down how social media algorithms work and how to use them to your advantage. A) What Are Social Media Algorithms, and How Do They Work? At their core, social media algorithms are sets of rules and data signals that decide which content shows up on a user's feed. They consider your past behaviour, content type, and engagement levels to prioritize what you're most likely to interact with. Since these algorithms constantly change, staying flexible and informed is key to keeping your content visible. B) A Quick Look at Algorithms on Major Platforms Instagram: It's all about relationships and engagement. The more users interact with your content, the more visibility it gets, especially if you post consistently and at the correct times. Facebook: Pri...
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