Semtitans Digital Pvt Ltd

Companies worldwide invest heavily in marketing their products. While having a substantial budget can offer opportunities, it won’t deliver results without a well-defined strategy. If you’re facing challenges with your marketing expenses and struggling to scale, you may be making some common budgeting mistakes. We’ll explore these issues and show how a strong strategy can help you achieve your marketing goals efficiently. A] Common Marketing Budget Mistakes That Raise Costs If your marketing budget seems to spiral out of control, you might be encountering one or more of these issues. 1. Formula Errors and Overwriting: Budget miscalculations often stem from formula errors in spreadsheets. Issues like adding rows without adjusting formulas or using complex, unprotected sheets can lead to inaccurate budget estimates. Incorrect calculations impact your entire marketing plan. 2. Incorrect Data: Inaccurate data can arise when consolidating information from multiple sources. Copying and pas...

Staying on top of constantly evolving ad platform algorithms isn't easy. These algorithms update frequently, subtly, and drastically, making it challenging for marketers to know what content will engage users. This guide breaks down how social media algorithms work and how to use them to your advantage. A) What Are Social Media Algorithms, and How Do They Work? At their core, social media algorithms are sets of rules and data signals that decide which content shows up on a user's feed. They consider your past behaviour, content type, and engagement levels to prioritize what you're most likely to interact with. Since these algorithms constantly change, staying flexible and informed is key to keeping your content visible. B) A Quick Look at Algorithms on Major Platforms Instagram: It's all about relationships and engagement. The more users interact with your content, the more visibility it gets, especially if you post consistently and at the correct times. Facebook: Pri...